Digital Marketing Strategist

1 week ago

Karachi, Sindh, Pakistan beBee Careers Full time
Job Title:

We are seeking a highly experienced Digital Marketing Strategist to lead our search engine optimization efforts and enhance online visibility.

Key Responsibilities:
  • SEO Strategy Development: Develop and execute comprehensive digital marketing strategies that align with business objectives and industry guidelines.
  • Keyword Research: Identify high-performing keywords to optimize content and improve search engine rankings, thereby increasing website traffic and driving more conversions.
  • Content Optimization: Create and refine web content that is SEO-friendly, engaging, and adheres to best practices, ensuring a seamless user experience.
  • Technical SEO: Manage technical aspects such as meta tags, robots.txt files, and site architecture to improve crawlability and indexing, ultimately enhancing website visibility.
  • Performance Analysis: Utilize tools like Google Analytics to track website performance and provide regular reports on key metrics, enabling data-driven decision making.
  • Competitor Analysis: Monitor competitor strategies and identify opportunities for improvement, staying one step ahead in the market.
  • Link Building: Establish quality backlinks through outreach and partnerships, elevating website authority and credibility.
  • SEO Audit: Conduct regular SEO and content audits to measure the effectiveness of digital marketing efforts and make recommendations for improvement.
  • Staying Up-to-Date: Stay informed on search engine algorithm updates and digital marketing trends to adapt strategies effectively.
Requirements:
  • Bachelor's or master's degree in marketing or a related field
  • Familiarity with SEO tools (e.g., SEMrush), analytics platforms (e.g., GA4)
  • Strong understanding of SEO principles, keyword research, on-page, & off-page optimization techniques
  • Good verbal and written communication skills

The ideal candidate will have 2-5 years of experience in digital marketing and be able to work full-time on-site.

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