Social Media Campaign Manager
2 days ago
Drive engagement, build brand awareness, and convert leads through effective social media management.
Responsibilities:- Develop Strategic Plans: Create comprehensive social media strategies aligned with business objectives to increase brand visibility and drive website traffic.
- Create Engaging Content: Design and produce high-quality content (posts, videos, graphics, stories, etc.) tailored for each social media platform to attract and retain the target audience.
- Manage Paid Advertising: Plan, execute, and optimize paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to achieve specific marketing goals such as lead generation, brand awareness, and sales conversions.
- Monitor and Engage: Continuously monitor social media platforms, engage with followers, respond to comments and messages in a timely and professional manner, and foster a positive community environment.
- Track and Analyze Performance: Utilize social media analytics tools (Google Analytics, Hootsuite, Sprout Social, etc.) to track key metrics, identify areas for improvement, and make data-driven decisions.
- Stay Up-to-Date: Regularly update knowledge on the latest social media trends, tools, and best practices to maintain a competitive edge.
- Social Listening: Employ social listening tools to monitor online conversations about the brand, competitors, and industry, and adjust strategies accordingly.
- Resolve Crises: Promptly address and resolve any social media-related issues or negative feedback to protect the brand's reputation.
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Experience: 2-3 years of experience managing social media platforms for a brand or company.
- Platform Expertise: In-depth understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and YouTube.
- Content Creation Tools: Experience with content creation tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), or video editing software (iMovie, Premiere Pro, Final Cut Pro).
- Paid Advertising: Proficiency in managing paid social campaigns (Facebook Ads Manager, Instagram Ads, LinkedIn Ads, etc.) and optimizing budgets for maximum ROI.
- Analytics and Reporting: Strong understanding of social media analytics and KPIs with experience using tools like Google Analytics, Hootsuite, Sprout Social, or similar platforms.
- Creative Thinking: Ability to generate creative ideas for campaigns, contests, and interactive posts that resonate with the audience.
- Communication Skills: Excellent written and verbal communication skills, with a strong sense of brand voice and tone.
- Project Management: Strong organizational skills and the ability to manage multiple tasks and projects simultaneously.
- Attention to Detail: High level of attention to detail, especially in content creation, copywriting, and proofreading.
- SEO Knowledge: Understanding of how social media impacts SEO and drives traffic and improves search rankings.
- A/B Testing: Experience in running A/B tests to optimize social media content performance.
- Competitive salary with performance-based bonuses.
- Access to professional development and training opportunities.
- Opportunities for career advancement and professional development.
- Recognition programs.
Flexible work hours including evenings, weekends, and holidays may be required based on business needs.
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