![The British American Tobacco Group](https://media.trabajo.org/img/noimg.jpg)
Media and Communications Officer
4 hours ago
About Our Company
The British American Tobacco Group is a global leader in the tobacco industry, with a mission to decrease the health impact of our industry.
Job Role
We're seeking an experienced Social Media Executive to join our team. As a Social Media Executive, you'll be responsible for handling the day-to-day social media activities, performing social media campaigns, and analyzing performance metrics.
Your Key Responsibilities
- Social Media Management:
- Manage social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Develop and implement social media content calendars to ensure regular and engaging posts.
- Social Media Campaigns:
- Assist in planning, executing, and optimizing social media campaigns.
- Collaborate with the marketing team to develop campaign strategies and allocate budgets effectively.
- Social Media Analytics and Reporting:
- Track and analyze key performance metrics using Meta Business Suite and Sprinklr.
- Generate regular reports summarizing social media performance and trends.
Requirements
- A proven track record in social media management, with a focus on FMCG and E-commerce industries.
- Consistent success in implementing social media campaigns and managing social media platforms.
- Proficiency in using social media management tools and analytics platforms.
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