Media and Communications Officer

4 hours ago


Lahore, Punjab, Pakistan The British American Tobacco Group Full time

About Our Company

The British American Tobacco Group is a global leader in the tobacco industry, with a mission to decrease the health impact of our industry.

Job Role

We're seeking an experienced Social Media Executive to join our team. As a Social Media Executive, you'll be responsible for handling the day-to-day social media activities, performing social media campaigns, and analyzing performance metrics.

Your Key Responsibilities

  • Social Media Management:
    • Manage social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
    • Develop and implement social media content calendars to ensure regular and engaging posts.
  • Social Media Campaigns:
    • Assist in planning, executing, and optimizing social media campaigns.
    • Collaborate with the marketing team to develop campaign strategies and allocate budgets effectively.
  • Social Media Analytics and Reporting:
    • Track and analyze key performance metrics using Meta Business Suite and Sprinklr.
    • Generate regular reports summarizing social media performance and trends.

Requirements

  • A proven track record in social media management, with a focus on FMCG and E-commerce industries.
  • Consistent success in implementing social media campaigns and managing social media platforms.
  • Proficiency in using social media management tools and analytics platforms.


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