Digital Marketing Manager

3 days ago


Lahore, Punjab, Pakistan Shafaq n Kami Salon Full time

Shafaq n Kami Salon is a leading beauty salon in Pakistan, seeking an energetic and well-driven Social Media Specialist to attract and interact with targeted virtual communities and networks. The goal is to achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of the social media marketing road map.

The ideal candidate should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.

Key Responsibilities
  • Plan and execute all digital marketing campaigns, including SMS, email, video, social media, and display advertising.
  • Design, build, and maintain our social media presence across various platforms.
  • Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  • Identify trends and insights, optimizing spend and performance based on the analysis.
  • Craft innovative growth strategies to enhance brand awareness and customer engagement.
Requirements
  1. 2-3 years of experience as a Social Media Specialist or similar role.
  2. Proven track record of using social media for brand awareness and impressions.
  3. Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, and other social media best practices.
  4. Experience with audience and buyer persona research.
  5. Familiarity with web design and publishing principles.
  6. Critical thinking and problem-solving skills to drive results.


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