Marketing Email Professional

5 days ago

Karachi, Sindh, Pakistan beBee Careers Full time
Email Marketing Manager

The Email Marketing Specialist is responsible for driving strategic growth through targeted email marketing campaigns. Their primary focus is on developing and executing comprehensive plans that boost engagement, conversion rates, and customer loyalty. This involves managing all aspects of email marketing, from content creation to deployment, and continually evaluating campaign effectiveness to identify areas for improvement.

In this role, you will oversee the development and implementation of email marketing strategies, working closely with cross-functional teams to ensure seamless integration with other marketing channels. You will be responsible for analyzing campaign metrics, identifying trends, and suggesting data-driven recommendations to optimize future campaigns. Your expertise in HTML/CSS and email marketing software will enable you to design compelling email templates and deploy them across various platforms.

To succeed in this position, you should possess a deep understanding of email marketing principles, strong analytical and problem-solving skills, and the ability to communicate complex ideas effectively. A bachelor's degree in Marketing or a related field is required, along with 2-4 years of marketing experience, preferably in email marketing.

Key Responsibilities
  • Develop and execute comprehensive email marketing strategies
  • Collaborate with cross-functional teams to integrate email marketing with other channels
  • Analyze campaign metrics and suggest optimization strategies
  • Design compelling email templates using HTML/CSS and email marketing software
Requirements
  • Bachelor's degree in Marketing or related field
  • 2-4 years of marketing experience, preferably in email marketing
  • Excellent knowledge of HTML/CSS and email marketing software
  • Strong analytical and problem-solving skills

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