Paid Media Strategist

6 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

About the Role

We're seeking a Paid Media Strategist to join our team, someone who is passionate about using data to drive business growth. As a Paid Media Strategist, you'll be responsible for developing and executing paid media campaigns that drive customer acquisition and retention.

Key Responsibilities

  • Developing and executing paid media campaigns across multiple channels, including Meta, Google, and TikTok.
  • Conducting thorough market research and competitor analysis to identify opportunities for growth.
  • Creating and presenting data-driven recommendations to stakeholders on campaign optimization and strategy.
  • Collaborating with our cross-functional teams to ensure seamless execution of campaigns and delivery of results.
  • Continuously monitoring and analyzing campaign performance, making adjustments as needed to maximize ROI.

Requirements

  • Minimum 5 years of experience in digital marketing, with a focus on paid media.
  • Proven track record of driving revenue growth through data-driven decision making.
  • Strong understanding of ad targeting, segmentation, and personalization.
  • Excellent communication and project management skills.
  • Ability to work effectively in a fast-paced environment and adapt to changing priorities.


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