
Paid Media Strategist
6 days ago
About the Role
We're seeking a Paid Media Strategist to join our team, someone who is passionate about using data to drive business growth. As a Paid Media Strategist, you'll be responsible for developing and executing paid media campaigns that drive customer acquisition and retention.
Key Responsibilities
- Developing and executing paid media campaigns across multiple channels, including Meta, Google, and TikTok.
- Conducting thorough market research and competitor analysis to identify opportunities for growth.
- Creating and presenting data-driven recommendations to stakeholders on campaign optimization and strategy.
- Collaborating with our cross-functional teams to ensure seamless execution of campaigns and delivery of results.
- Continuously monitoring and analyzing campaign performance, making adjustments as needed to maximize ROI.
Requirements
- Minimum 5 years of experience in digital marketing, with a focus on paid media.
- Proven track record of driving revenue growth through data-driven decision making.
- Strong understanding of ad targeting, segmentation, and personalization.
- Excellent communication and project management skills.
- Ability to work effectively in a fast-paced environment and adapt to changing priorities.
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