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Product Marketing Strategist
3 hours ago
Job Overview
Tkxel is a pioneering software development company dedicated to delivering cutting-edge solutions for leading enterprises worldwide. We drive business growth through innovative technology, empowering our clients to thrive in an ever-evolving landscape.
About the Role
We seek a creative and results-driven Product Marketer to spearhead our marketing strategy and execution. As a key member of our team, you will play a pivotal role in understanding market trends, crafting compelling narratives, and developing campaigns that drive customer acquisition and product adoption.
- Market Research and Analysis: Conduct market research to understand customer needs, competitor strategies, and industry trends. Identify target audience segments and develop customer personas.
- Product Positioning and Messaging: Create clear, compelling, and differentiated product positioning and messaging. Work with design and content teams to produce product-focused marketing materials.
- Marketing Campaigns and Launches: Develop and execute go-to-market strategies for product launches. Plan and manage campaigns across digital, social, email, and other channels.
- Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to align marketing efforts with product objectives. Provide the sales team with training and enablement materials, including product briefs, FAQs, and competitive analyses.
- Performance Tracking and Optimization: Monitor and report on campaign performance and key metrics (e.g., conversion rates, customer acquisition cost). Optimize strategies and campaigns based on data insights.
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