Digital Marketing Strategist

2 weeks ago

Lahore, Punjab, Pakistan beBee Careers Full time
Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing data-driven digital marketing strategies aligned with business goals.

Your primary focus will be on managing and optimizing paid campaigns across multiple platforms, including Google Ads, LinkedIn, Facebook/Instagram, and others. You will also lead SEO initiatives, plan and execute email nurture programs, oversee content marketing, and analyze campaign data to produce weekly/monthly performance reports.

To succeed in this role, you will need to have a proven track record of managing significant ad spend and achieving scalable ROI. You should possess deep expertise in Google Analytics, Google Tag Manager, and marketing automation platforms. Additionally, you should have strong SEO background with hands-on experience in technical audits and link-building.

A self-starter with excellent copywriting skills and analytical mindset is essential for this position. Proficiency in data analysis, reporting tools, and Tableau or Power BI is a plus. If you are comfortable working in a fast-paced, remote environment and can thrive in a dynamic setting, we encourage you to apply.

Key Responsibilities:

  • Develop and implement data-driven digital marketing strategies
  • Manage and optimize paid campaigns across multiple platforms
  • Lead SEO initiatives: keyword research, on-page optimization, technical improvements, backlink acquisition
  • Plan and execute email nurture programs; segment lists, craft copy, A/B test, and track performance
  • Oversee content marketing: blog posts, whitepapers, case studies, webinars—ensure alignment with sales and product teams
  • Analyze campaign data and KPIs; produce weekly/monthly performance reports with clear insights and recommendations

Requirements:

  • 3+ years of B2B digital marketing experience, preferably in a technology or SaaS environment
  • Proven track record managing ≥$10K/month in ad spend and achieving scalable ROI
  • Deep expertise in Google Analytics, Google Tag Manager, and marketing automation platforms (e.g., HubSpot, Marketo)
  • Strong SEO background with hands-on experience in technical audits and link-building
  • Excellent copywriting skills and ability to translate technical concepts into compelling messaging
  • Analytical mindset: proficiency in data analysis, reporting tools, and Tableau or Power BI is a plus

Benefits:

  • Mid-Senior level
  • Full-time
  • Marketing and Sales
  • Software Development

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