
Marketing Communications Specialist
4 days ago
As a Marketing Communications Specialist, you will play a key role in promoting the school's brand and driving admissions through various online and offline channels.
The ideal candidate will have a minimum of 3-4 years of experience in marketing, communication, and branding roles. They should possess excellent writing and content creation skills, with experience managing social media platforms and developing engaging content for diverse audiences.
A solid understanding of digital marketing strategies, analytics tools, and performance metrics is essential. The successful candidate will also have experience in writing press releases, managing PR distributions, and building media relationships.
Main Responsibilities:
- Develop and implement comprehensive marketing strategies to promote the school's brand and drive admissions.
- Collaborate with agencies to create innovative campaigns and content that showcase the school's unique strengths and values.
- Elevate the school's online presence by managing its website, social media handles, and other digital platforms to engage with current and prospective parents.
- Promote the school's events, programs, and achievements through press releases, media relations, and community outreach initiatives.
- Maintain a strong brand reputation by monitoring and responding to online reviews and feedback.
- Produce high-quality content, including blog posts, articles, and newsletters, to inform and engage stakeholders about the school's activities and successes.
- Design and implement internal communications strategies to keep parents, staff, and students informed about important news and updates.
- Oversee the development of marketing materials, such as brochures, posters, and emailers, to support the school's marketing efforts.
- Ensure consistency across all branding touchpoints, from signage to promotional materials, to maintain a strong visual identity.
- Plan and execute creative events, exhibitions, and promotions to attract new families and foster a sense of community among existing ones.
- Support the organization of school events, conferences, and workshops, providing expertise in marketing and promotion.
- Maintain a repository of brand assets, including images and videos, for future marketing use.
- Provide regular reporting and analysis on the performance of marketing campaigns and digital channels.
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