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3 days ago
Job Title: Digital Marketing Strategist
The primary objective of this role is to analyze, review and implement changes to optimize website visibility on search engines.
This involves maximizing website traffic by improving page rank within search engines.
A digital marketing specialist will develop original content incorporating keywords or phrases that increase traffic to a site. They may also test and implement various techniques to enhance online presence.
Digital marketers work to improve websites' visibility on the internet.
Key Responsibilities:- Optimize websites for search engines through analysis and implementation of changes;
- Develop strategies for increasing inbound traffic;
- Ensure the site is search engine readable by working with meta tags and robots.txt files;
- Determine page titles, headers and sub-headers;
- Choose optimized domain and web page names for the website;
- Perform keyword research and manipulation;
- Test various search engine marketing techniques and web designs;
- Collaborate with internal departments;
- Strategize ways to improve optimization and communicate the need for changes to existing sites.
Required Skills:
- Keyword research and optimization;
- Search engine marketing and advertising;
- Content development and creation;
- Analytics and reporting tools;
- Communication and teamwork skills.
Benefits:
- Competitive salary and benefits package;
- Opportunities for career growth and professional development;
- Collaborative and dynamic work environment;
- Flexible work arrangements and remote work options.
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