Performance Marketing Executive

2 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

Digital Marketing Specialist Job Description:

We are seeking a highly skilled digital marketing specialist to develop and execute our performance marketing strategies and drive revenue growth through various channels.

The ideal candidate will have a strong background in performance marketing and be able to manage campaigns across paid search, display, social media, and programmatic channels to drive customer acquisition, revenue growth, and affiliate partnerships.

Main Responsibilities:

  • Develop and implement comprehensive performance marketing strategies to achieve business objectives and drive revenue growth.
  • Oversee and manage digital marketing campaigns to ensure target achievement, optimal spending, and cost-per-acquisition (CPA) goals.
  • Manage campaign budgets to ensure alignment with business objectives and optimize return on investment (ROI).

Key Performance Metrics:

  • Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations to drive recurring optimization cycles.
  • Analyze campaign performance data to derive actionable insights and improve marketing efficiency.
  • Collaborate with internal teams to create compelling promotional materials and campaigns that drive conversions and revenue.

Affiliate Marketing Expertise:

  • Develop, execute, and optimize affiliate marketing strategies to drive traffic, conversions, and revenue through partner relationships.
  • Identify and onboard new affiliate partners to expand the program and increase revenue opportunities.
  • Monitor affiliate performance, analyze data, and provide actionable insights to improve return on investment (ROI).

Fraud Prevention & Detection:

  • Monitor affiliate activities to identify and prevent fraudulent behavior, such as cookie stuffing, fake leads, click fraud, and unauthorized traffic.
  • Implement fraud detection tools and techniques to safeguard the affiliate program and protect revenue.
  • Conduct regular affiliate traffic and conversion audits to ensure program terms compliance and minimize risk.

Requirements:

  • Bachelor's degree in marketing, Business, or a related field; master's degree preferred.
  • Minimum of 5 years of experience in performance marketing or marketing.
  • Familiarity with fraud detection tools and techniques.
  • Strong analytical skills and experience with marketing analytics tools.
  • Expertise in key digital marketing channels, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Exceptional communication and presentation skills.
  • Creative thinking and problem-solving abilities.
  • A proactive and results-oriented mindset.
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