Digital Marketing Strategist

2 weeks ago


Karachi, Sindh, Pakistan beBee Careers Full time

We are seeking a highly skilled Performance Marketing Specialist to drive user acquisition, increase conversion rates, and maximize ROI through well-executed performance marketing strategies.

Key Responsibilities:
  • Plan, execute, and optimize performance marketing campaigns across multiple digital channels.
  • Monitor and analyze campaign performance metrics, generating actionable insights and recommendations.
  • Conduct A/B testing and multivariate experiments to improve ad creatives, targeting, landing pages, and funnels.
  • Collaborate with design and content teams to produce high-performing ad creatives.
  • Manage campaign budgets and forecasts effectively.
  • Track KPIs including CTR, CPC, CPA, ROAS, and conversion rates; report regularly to stakeholders.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2–4 years of hands-on experience in performance/digital marketing.
  • Proven experience managing campaigns on Google Ads, Meta Ads, and other paid media platforms.
  • Strong analytical skills with proficiency in tools such as Google Analytics, Excel, and reporting dashboards.
  • Experience with A/B testing and optimizing for performance metrics.
  • Excellent communication and organizational skills.

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