Digital Business Strategist

6 days ago

Rawalpindi Cantonment, Pakistan beBeeDigitalMarketing Full time 1,000,000 - 1,500,000

The primary goal of a Digital Marketing Professional is to build and maintain a strong online presence for an organisation.

Job Overview

A digital marketing expert plays a pivotal role in engaging customers through various digital channels, driving business growth, and increasing brand awareness. Key responsibilities include developing and managing digital marketing campaigns, overseeing social media strategies, maintaining website(s) for better user experience, and creating optimised content for websites and social media platforms.

Key Responsibilities:
  • Develop and manage digital marketing campaigns to drive business outcomes.
  • Oversee social media strategy to increase brand awareness and engagement.
  • Maintain and improve the organisation's website(s) for better user experience.
  • Create and optimise content for websites and social media platforms.
  • Track and analyse website traffic and provide regular reports to stakeholders.
  • Improve key performance indicators such as reducing bounce rate and increasing dwell time.
  • Enhance Search Engine Optimisation (SEO) of the website(s).
  • Fix errors and bugs in online content to ensure seamless user experience.
  • Publish videos, podcasts, and audio content on online platforms.
  • Organise webinars and webcasts to educate and engage target audiences.
  • Create online banner adverts and manage pay per click (PPC) ad campaigns.
  • Write copy for email marketing campaigns to nurture leads.
Requirements:

To excel in this role, you should have a solid understanding of digital marketing principles and be able to interpret data analysis results. This information is essential to creating effective campaigns that drive business outcomes.

Essential Skills:
  • Evaluating the effectiveness of digital marketing campaigns.
  • Attention to detail in analysing campaign metrics.
  • Compiling target lists for email marketing campaigns.
  • Controlling costs per lead generated.
  • Evaluating new technology tools for digital marketing.
  • Following emerging trends in digital marketing.
  • Generating reports for management regarding digital marketing activity.
  • Using analytics software to track campaign performance.
  • Negotiating digital media packages with vendors.
  • Project management skills to coordinate multiple campaigns.
  • Industry research to stay ahead of competitors.
  • Selecting the optimal online media for campaigns.
  • Tailoring marketing pitches towards target demographics.
  • Tracking consumer reactions and conversations within social media.

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