Content Optimisation Specialist

6 days ago


Karachi, Sindh, Pakistan Facon Full time
Role Description

The Content Optimisation Specialist will be responsible for improving website visibility and driving organic traffic through effective SEO strategies.

Key Tasks
  • Develop and implement comprehensive SEO strategies for both off-page and on-page optimization.
  • Conduct thorough keyword research and develop targeted content strategies.
  • Manage backlink profiles and engage in outreach to enhance online presence.
  • Optimize website structure and content for improved crawlability and indexing.
  • Monitor and analyze website performance using SEO tools and metrics.
  • Stay up-to-date with industry trends and algorithm changes to adapt strategies accordingly.
Requirements
  • Proven experience in digital marketing, preferably in the E-commerce industry.
  • Strong understanding of on-page, off-page, and technical SEO principles.
  • Experience in guest posting and outreach for backlink acquisition.
  • Familiarity with SEO tools such as SEMrush, Ahrefs, and Google Search Console.
  • Ability to analyze data and metrics to make informed decision-making.
  • Excellent communication skills, both verbal and written.
Benefits
  • Market Competitive Salary.
  • Annual Bonuses and Increments.
  • Paid Annual Leaves.
  • General Health Takaful.
  • Career Development Opportunities.


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