
Marketing Campaign Manager
2 days ago
About the Position
iGate seeks a results-driven Senior Digital Marketing Specialist to enhance our digital marketing efforts and drive business growth. As a member of our team, you will be responsible for developing and executing successful digital marketing campaigns across various channels, managing and optimizing paid advertising campaigns, and staying current on industry trends.
Main Responsibilities:
- Digital Marketing Strategy Development: Plan, strategize, and implement comprehensive digital marketing campaigns across all relevant channels, including Facebook, Google Ads, Bing Ads, and Alibaba Ads.
- Paid Advertising Campaign Management: Set up, monitor, and optimize campaigns across all platforms, track key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Conversion Rate Optimization: Optimize website and landing pages for conversions using best practices in user experience (UX) and conversion rate optimization (CRO), analyze website traffic and user behavior to identify areas for improvement.
- SEO Best Practices: Implement on-page optimization, off-page optimization, technical SEO, track and monitor website's search engine rankings and organic traffic.
- Industry Knowledge: Stay up-to-date on the latest digital marketing trends, technologies, and best practices by attending industry events, webinars, and conferences.
- Data-Driven Insights: Track, analyze, and report on campaign performance using data analytics tools, generate regular reports on key metrics and provide actionable insights to improve future campaigns.
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