
Marketing Analytics Data Scientist Lead
7 days ago
Data Scientist - Marketing Analytics Job Details
Job DescriptionWe are seeking a highly skilled data scientist to join our marketing data science team. As a senior data scientist, you will design and implement advanced analytics solutions and predictive models to drive business success for our premium video streaming platform.
Responsibilities- Evaluate the performance of marketing campaigns, providing clear recommendations for optimization.
- Assess media investments, analyzing both spend and returns to inform strategic choices.
- Develop robust data frameworks and analytical methodologies.
- Build, refine, and maintain advanced statistical models for marketing mix and attribution analysis.
- Create optimization algorithms that leverage model outputs to drive subscriber acquisition and revenue growth.
- Bachelor's degree in a quantitative field such as business analytics, statistics, mathematics, economics, or industrial engineering; advanced degrees (Master's/PhD) are advantageous.
- Minimum of 4 years' experience developing data science and statistical models.
- At least 1 year of hands-on experience with media mix modeling and multi-touch attribution.
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