Marketing Analytics Data Scientist Lead

7 days ago


Lahore, Punjab, Pakistan beBee Careers Full time

Data Scientist - Marketing Analytics Job Details

Job Description

We are seeking a highly skilled data scientist to join our marketing data science team. As a senior data scientist, you will design and implement advanced analytics solutions and predictive models to drive business success for our premium video streaming platform.

Responsibilities
  • Evaluate the performance of marketing campaigns, providing clear recommendations for optimization.
  • Assess media investments, analyzing both spend and returns to inform strategic choices.
  • Develop robust data frameworks and analytical methodologies.
  • Build, refine, and maintain advanced statistical models for marketing mix and attribution analysis.
  • Create optimization algorithms that leverage model outputs to drive subscriber acquisition and revenue growth.
Qualifications and Experience
  • Bachelor's degree in a quantitative field such as business analytics, statistics, mathematics, economics, or industrial engineering; advanced degrees (Master's/PhD) are advantageous.
  • Minimum of 4 years' experience developing data science and statistical models.
  • At least 1 year of hands-on experience with media mix modeling and multi-touch attribution.

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