Media Buying Specialist

4 days ago


Gujrat, Punjab, Pakistan beBeeProgrammatic Full time $60,000 - $90,000
Job Opportunity

We are seeking a highly skilled and motivated Programmatic Media Buyer to join our team.

Your primary responsibilities will include developing campaign plans and strategies, analyzing performance metrics, and monitoring campaign goals. You will work with stakeholders to develop buying strategies for each campaign, including ad formats, user targeting, SSPs, bid strategy, etc.

Key tasks will involve setting up and launching programmatic campaign buys, calculating and managing bids, win rates, and CPM goals, as well as monitoring live campaigns to adjust delivery to meet pacing goals and optimize toward CPI/CPA goals.

Communication with third-party vendors will be required to create custom audience segments, and collaboration with the Programmatic Partnership Manager to monitor and adjust campaign inventory as needed is essential.

A strong skill set in data analysis and mathematics is necessary, along with deep knowledge of Microsoft Excel and real-time bidding experience. Excellent problem-solving and communication skills, a strong attention to detail, and the ability to think creatively are also required.

Good English skills (written and spoken) are necessary to communicate successes, failures, and escalations to line managers in a timely manner.

Requirements
  • Strong analytical and mathematical skills
  • Deep knowledge of Microsoft Excel
  • Real-time bidding experience
  • Excellent problem-solving and communication skills
  • Good English language skills (written and spoken)


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