E Commerce Marketing Specialist

2 weeks ago


Lahore, Punjab, Pakistan PureLogics Full time
Job Description:

We are seeking a skilled Digital Marketing Executive to manage and optimize our existing online stores on platforms like Etsy, TikTok, Shopify, and other marketplaces.

Key Responsibilities:
  • Store Management:
    • Monitor and optimize the performance of online stores on various platforms.
    • Update product listings with engaging descriptions, optimized keywords, and high-quality visuals.
    • Manage inventory levels, ensure pricing accuracy, and handle promotional strategies across marketplaces.
    • Provide excellent customer service by responding promptly to inquiries and resolving any issues.
    • Regularly review and analyze store metrics to identify growth opportunities and implement improvements.
  • Cross-Platform Marketing:
    • Develop and execute multi-channel marketing campaigns on Facebook, Instagram, TikTok, and other social media platforms to drive traffic and sales.
    • Design and manage paid ad campaigns, including PPC, social media ads, and sponsored posts.
    • Create compelling content such as posts, reels, and videos to promote products and engage the target audience.
    • Collaborate with influencers and brand ambassadors to expand reach and enhance brand image.
    • Implement retargeting strategies and promotional offers to convert prospects into customers.
  • Analytics and Reporting:
    • Track campaign performance and ROI using tools like Google Analytics, Facebook Ads Manager, and marketplace dashboards.
    • Use data insights to refine marketing strategies, improve conversion rates, and maximize sales.
    • Prepare weekly and monthly performance reports, highlighting key metrics and recommendations for growth.
  • Brand Development:
    • Maintain brand consistency across all marketplaces and marketing channels.
    • Stay updated with the latest trends in the art and handmade product niche to ensure innovative marketing approaches.
    • Engage with customers and build a loyal community through social media and email campaigns.


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