
E Commerce Marketing Specialist
2 weeks ago
We are seeking a skilled Digital Marketing Executive to manage and optimize our existing online stores on platforms like Etsy, TikTok, Shopify, and other marketplaces.
Key Responsibilities:- Store Management:
- Monitor and optimize the performance of online stores on various platforms.
- Update product listings with engaging descriptions, optimized keywords, and high-quality visuals.
- Manage inventory levels, ensure pricing accuracy, and handle promotional strategies across marketplaces.
- Provide excellent customer service by responding promptly to inquiries and resolving any issues.
- Regularly review and analyze store metrics to identify growth opportunities and implement improvements.
- Cross-Platform Marketing:
- Develop and execute multi-channel marketing campaigns on Facebook, Instagram, TikTok, and other social media platforms to drive traffic and sales.
- Design and manage paid ad campaigns, including PPC, social media ads, and sponsored posts.
- Create compelling content such as posts, reels, and videos to promote products and engage the target audience.
- Collaborate with influencers and brand ambassadors to expand reach and enhance brand image.
- Implement retargeting strategies and promotional offers to convert prospects into customers.
- Analytics and Reporting:
- Track campaign performance and ROI using tools like Google Analytics, Facebook Ads Manager, and marketplace dashboards.
- Use data insights to refine marketing strategies, improve conversion rates, and maximize sales.
- Prepare weekly and monthly performance reports, highlighting key metrics and recommendations for growth.
- Brand Development:
- Maintain brand consistency across all marketplaces and marketing channels.
- Stay updated with the latest trends in the art and handmade product niche to ensure innovative marketing approaches.
- Engage with customers and build a loyal community through social media and email campaigns.
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