Media Communications Specialist

6 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Job Description

We are seeking a skilled Media Communications Specialist to develop and implement a comprehensive communications strategy, maximizing the impact of our campaigns.

Main Responsibilities:

  • To develop and implement a comprehensive communications strategy, leveraging various media channels to achieve maximum impact;
  • Integrate communications strategies with Edutainment approaches, linking news media with entertainment media;
  • Popularize sexual and reproductive health education by framing issues in culturally sensitive ways that appeal to diverse audiences;
  • Identify innovative media angles and contribute to campaign tactics;
  • Establish and cultivate relationships with key media contacts and maintain databases;
  • Develop press releases, articles, reactive lines, and organize press conferences, media briefings, and visits to campaign event locations;
  • Generate high-quality media coverage of campaign activities, messages, and impact;
  • Monitor and evaluate media coverage to draw lessons for improvement;
  • Cultivate relationships with celebrities as ambassadors for our campaign;
  • Ensure production of regular progress reports to Program Management Unit.
Key Performance Indicators (KPIs)

The ideal candidate will be responsible for achieving the following KPIs:

  • PR & Media strategy for all stakeholders;
  • Improved PR and profile of our organization and projects;
  • Maximum media presence and visibility of our organizations and projects;
  • High-quality and innovative IEC and promotional materials;
  • Digital presence of WEG and projects with advanced features and technologies, including websites and social media optimization;
  • Production of high-quality content for articles, publications, and reports;
  • High-quality archive with maximum backlog of 24 hours;
  • Effective turnaround time and quality of tasks;
  • Efficient team management;
  • Submission of effective work plans and job descriptions.

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