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2 days ago
We're looking for an experienced Search Engine Advertising Expert to join our Advanced Datalytics team
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) and at least 2 years of experience running SEM campaigns in the United States. A proven track record of managing successful SEM campaigns across various niches is essential.
This role requires expertise in keyword hunting, campaign design & management, campaign optimization, advanced tracking & analytics, performance monitoring & reporting, and Bing Ads management. Proficiency with Google Analytics, Tag Manager, Ahrefs, SEMrush, and other relevant tools is necessary.
Key Responsibilities:
- Campaign Strategy: Develop and execute effective SEM campaigns tailored to clients' sales funnels. Optimize bidding strategies and ranges to maximize ROI.
- Keyword Research: Conduct thorough keyword research to identify high-potential keywords for various niches. Estimate the minimum number of clicks/impressions required to generate a guaranteed number of leads/conversions.
- Campaign Optimization: Rapidly test campaign variations to identify top-performing strategies at minimal ad spend. Continuously optimize campaigns to improve performance and achieve desired outcomes.
- Tracking & Analytics: Set up and manage advanced tracking capabilities using Google Analytics, Tag Manager, Ahrefs, SEMrush, and other tools. Implement UTM parameters to track campaign performance and user journeys accurately.
- Reporting & Insights: Monitor key metrics and analyze campaign performance to provide actionable insights. Generate detailed reports on campaign outcomes, including impressions, clicks, leads, conversions, and ROI.
- Bing Ads Integration: Manage and optimize Bing Ads campaigns alongside Google Ads to expand reach and maximize results.
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