
Generative AI Marketing Specialist
20 hours ago
About Us:
We are leading the generative AI industry with innovative products that push creativity forward.
Our flagship platform is a top player in this space, and we seek a dynamic Product Marketing Manager to drive its success in both B2B and B2C markets.
Your Responsibilities:
- Utilize your deep understanding of generative AI to craft and execute marketing strategies that appeal to our target audiences across B2B and B2C segments.
- Develop and implement go-to-market strategies for our flagship platform, including competitive analysis, messaging, and audience targeting.
- Manage the growth funnel—Acquisition, Activation, Engagement/Retention, Revenue, Re-activation, and Referral—using data-driven experiments to optimize each stage.
- Possess extensive experience with Customer Engagement Platforms like CleverTap to enhance product adoption through Push Notifications, Email Marketing, and Pop-ups.
- Cross-functional Collaboration: Collaborate with Product Management, Growth, Brand, and Customer Support teams. Conduct market research to understand customer needs, identify opportunities, and develop buyer personas for strategic positioning.
- Market Positioning: Analyze market trends and technology advancements to identify growth opportunities and develop strategic plans for effective product positioning.
- Product Launches: Lead end-to-end product launch initiatives, ensuring alignment of product positioning with market needs and executing integrated marketing campaigns across digital channels and social media.
- UX Writing & Communication: Develop technical UX writing skills and create a
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