Digital Marketing Strategist

4 days ago


Gujranwala, Punjab, Pakistan beBee Careers Full time

Sector Overview:

The role of an SEO/Social Media Expert is pivotal in driving organic traffic and engagement to a business's website.

Key responsibilities include developing and executing comprehensive SEO and social media strategies, conducting keyword research and analysis, performing on-page and off-page optimization, and managing social media profiles and content creation.

The ideal candidate is a strategic thinker with in-depth knowledge of SEO best practices, social media platforms, and digital marketing techniques.

Key Responsibilities
  • Develop and Execute Comprehensive SEO Strategies: Improve organic search rankings and drive targeted traffic to the website through effective SEO strategies.
  • Conduct Keyword Research and Analysis: Identify high-value keywords and opportunities for content optimization using keyword research and analysis techniques.
  • Perform On-Page and Off-Page Optimization: Enhance website performance metrics through on-page and off-page SEO optimization, including meta tags, content optimization, link building, and technical SEO enhancements.
  • Manage Social Media Profiles and Content Creation: Curate engaging content for social media posts across various platforms to increase audience engagement and grow the social media following.
  • Monitor Website Performance Metrics: Analyze website performance metrics, such as traffic, rankings, and conversion rates, to provide actionable insights and recommendations for improvement.
  • Collaborate with Cross-Functional Teams: Ensure SEO and social media best practices are integrated into all digital marketing initiatives through collaboration with content creators, designers, and developers.
  • Stay Up-to-Date with Industry Trends: Proactively identify new opportunities for optimization and growth by staying current with the latest SEO and social media trends, algorithms, and best practices.


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