Amazon Brand Strategist

4 days ago

Lahore, Punjab, Pakistan beBee Careers Full time

We are seeking a seasoned Amazon Brand Manager to drive our presence on Amazon. This strategic role will oversee and grow our brand, with responsibilities including managing Amazon Seller/Vendor Central accounts, optimizing product listings, planning promotional campaigns, analyzing performance metrics, and implementing strategies to boost sales and brand visibility.

Key Responsibilities:
  • Amazon Account Management: Manage day-to-day operations of Amazon Seller Central/Vendor Central, including inventory, pricing, promotions, advertising, and compliance.
  • Product Listings & Optimization: Create and optimize listings (titles, bullet points, descriptions, A+ content, keywords) to improve search rankings and conversion rates.
  • Amazon Advertising: Plan, execute, and optimize Amazon PPC and DSP campaigns to drive traffic and maximize ROI.
  • Market & Competitor Analysis: Conduct regular analysis of market trends, competitors, and customer behavior to identify opportunities for growth.
  • Brand Protection & Compliance: Ensure brand consistency and compliance with Amazons policies; handle unauthorized sellers, counterfeit issues, and MAP violations.
  • Inventory Planning & Coordination: Collaborate with supply chain and logistics teams to manage stock levels, prevent stockouts, and forecast demand.
  • Reporting & Performance Tracking: Monitor key performance metrics such as sales, traffic, conversion, and advertising spend; provide actionable insights and monthly reports to stakeholders.
  • Customer Experience: Monitor customer feedback, reviews, and questions; coordinate with customer service to maintain high ratings and resolve issues quickly.
Requirements:
  • Bachelors degree in Business, Marketing, or a related field
  • 3+ years of experience managing Amazon Seller Central and/or Vendor Central
  • Proficient in Amazon tools (e.g., Helium 10, Jungle Scout, SellerBoard, etc.)
  • Experience with Amazon PPC, DSP, and analytics dashboards
  • Strong understanding of SEO and content optimization
  • Excellent analytical, communication, and project management skills
  • Ability to work in a fast-paced and dynamic environment
  • Knowledge of international Amazon marketplaces is a plus
Preferred Qualifications:
  • Experience in managing private label or FBA brands
  • Familiarity with tools like Shopify, ERP systems, or inventory management platforms
  • Amazon certifications or training in e-commerce/digital marketing

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