Marketing Automation Expert

5 days ago


Lahore, Punjab, Pakistan beBee Careers Full time
Marketing Automation Specialist Job Summary

We are seeking a highly skilled Marketo Marketing Automation Specialist to join our team. The successful candidate will have a solid understanding of marketing automation principles, including lead management, segmentation, and nurturing, and be able to translate that knowledge into actionable insights.

Key Responsibilities
  • Develop and execute email marketing campaigns in Marketo Engage, focusing on effective segmentation and targeting.
  • Manage lead scoring models and nurturing programs to drive customer engagement.
  • Collaborate with marketing and sales teams to optimize lead flow from Marketo to Salesforce, ensuring seamless communication.
  • Create and optimize landing pages, forms, and emails to improve performance and user experience.
  • Analyze campaign performance, generating KPI reports to identify areas for improvement.
  • Integrate Marketo with other systems, such as ZoomInfo, NeverBounce, and Qualified, to enhance functionality.
  • Stay up-to-date on best practices for Marketo and marketing automation tools, applying knowledge to drive business results.


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