Data Analyst Specialist

5 hours ago


Islamabad, Islamabad, Pakistan HR 360 Consultants Full time

Job Purpose:

  • In this Digital Technical Analyst role at HR 360 Consultants, you will be responsible for developing and implementing analytical tools across our web and app properties to support Marketing, UX, and Content Merchandising analytics.

Responsibilities:

  • You will build and execute a plan for developing digital analytics infrastructure with the Google and Adjust tracking suite.
  • As a subject matter expert on Google Analytics, GA4, GTM, GA360, Firebase, and Adjust, you will configure tags using GTM for web properties and work with developers to set up tags in Adjust.
  • You will also configure marketing pixels on web and apps and trackers, custom dimensions, and metrics that are in line with our business and commercial KPIs.
  • A key responsibility will be taking ownership of quality-driven UAT approaches and providing support for pre-release testing and quality assurance feedback for analytic code implementations.
  • You will perform ad-hoc analysis directly on GA/Adjust, perform audits and validations on every implementation to ensure reliable data output, and build reports and dashboards on Google Data Studio and Power BI.
  • Furthermore, you will be responsible for cascading knowledge of web analytic tool product development and web analytics trends/best practices to the business.

Experience Required:

  • 2+ years' experience in digital analytics implementation
  • Solid experience working with Google Analytics expertise (Google Analytics 360, GA4, Data Studio)
  • Experience with app analytics platforms is essential - Firebase and Adjust/Appsflyer
  • An understanding of HTML, CSS, and JavaScript is required
  • Proficiency in data visualization (Data Studio, Power BI, Tableau, or other similar platforms) is expected

Educational Requirements:

  • Bachelor's degree in information systems, Math, Computer Science, or related field
  • Google Analytics certification is desirable

Work Environment:

  • Mid-Senior level position
  • Full-time employment
  • Information Technology job function
  • Human Resources Services industry


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