Performance Advertising Expert

5 days ago


Lahore, Punjab, Pakistan Bestaxca Full time

We are seeking a highly skilled Performance Advertising Expert to join our team at Bestax Chartered Accountants.

About the Role

This is an exciting opportunity for a talented individual to leverage their expertise in performance advertising to drive business growth for our clients.

Key Responsibilities:

  1. Develop and execute comprehensive performance advertising strategies to drive high ROI for clients.
  2. Conduct thorough keyword research and selection for pay-per-click (PPC) campaigns.
  3. Create compelling ad copy and optimize landing pages for high conversion rates.
  4. Monitor and analyze campaign performance data to ensure effectiveness and identify areas for improvement.
  5. Perform regular A/B testing to continually optimize ads and landing pages.
  6. Generate detailed reports on campaign performance and provide actionable insights.
  7. Stay current with the latest performance advertising trends, updates, and best practices.
  8. Collaborate with the marketing team to align performance advertising strategies with overall business objectives.
  9. Manage and allocate budgets across multiple campaigns and ad groups.
  10. Identify new opportunities to increase campaign performance and achieve business objectives.
Requirements

Requirements:

  1. Proven experience as a Performance Advertising Expert with a successful track record in managing and optimizing large-scale campaigns.
  2. In-depth knowledge of performance advertising, including search, display, video, and shopping campaigns.
  3. Strong analytical skills and experience using Google Analytics and other reporting tools.
  4. Excellent understanding of keyword research, bid management, and PPC strategies.
  5. Ability to create high-quality ad copy and optimize landing pages.
  6. Experience with A/B testing and conversion rate optimization.
  7. Strong attention to detail and ability to work in a fast-paced environment.
  8. Excellent communication and collaboration skills.
  9. Google Ads certification is preferred.
  10. Bachelor's degree in Marketing, Business, or a related field is a plus.

How to Apply: Interested candidates should submit their resume and a cover letter detailing their experience.

Benefits:

  1. Competitive salary and benefits package.
  2. Opportunities for professional growth and development.
  3. A collaborative and innovative work environment.
  4. The chance to work with a diverse range of clients and industries.


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