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Digital Marketing Strategist

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Rawalpindi Cantonment, Pakistan beBee Careers Full time

We are seeking a seasoned digital marketing expert to lead our search engine optimization and marketing initiatives.

Key Responsibilities
  • Conduct thorough analysis of data to optimize paid search campaigns, driving maximum ROI on major search engines.
  • Analyze website analytics and PPC campaign performance to identify areas for improvement.
  • Manage campaign expenses effectively, estimating costs and reconciling discrepancies to maintain optimal budget utilization.
  • Enhance copy and landing pages to align with SEO best practices.
  • Continuously discover, expand, and optimize keywords to improve search engine rankings.
  • Research and implement SEO recommendations to elevate online presence.
  • Analyze competitor advertising links to inform strategy adjustments.
  • Develop and execute a comprehensive link building strategy.
  • Collaborate with the development team to ensure SEO best practices are integrated into newly developed code.
  • Partner with editorial and marketing teams to integrate SEO principles into content creation and programming.
  • Recommend strategic changes to website architecture, content, linking, and other factors to enhance SEO positions for target keywords.