Innovative Strategy Lead

1 day ago

Karachi, Sindh, Pakistan beBeeStrategic Full time

As the lead for strategic development, you will be responsible for creating and implementing innovative strategies for creator partnerships. This involves identifying influential individuals in the brand's industry or target audience and working with cross-functional teams to develop content and campaigns that effectively promote the brand.

Key Responsibilities:

Brief Interpretation: You will comprehend client strategy and research questions, and turn uncertainty into a compass for investigation, formulating productive questions.

Research:

  • You will gather robust intel from across the web and resources, combining disparate signals to make sense of cultural change.
  • You will identify and research potential creator partners based on their influence, reach, and alignment with the brand's values and target audience.
  • You will stay up-to-date with industry trends, best practices, and emerging platforms and technologies related to KOL partnerships.
  • Data Analysis: You will mine data and produce fresh insights using Walee's influencer tech-stack.
  • Storytelling: You will author and design logical presentation narratives to illustrate insights and inform client direction with ease.
  • Relationships: You will foster communication across project teams and with clients by presenting and discussing the application of your strategy work.
  • You will accept increased responsibility and independence in carrying out important projects and become a valued contributor to the team.
  • You will work closely and collaboratively with the creator management team to nurture ideas and be seen as a go-to person for creative and content.
  • You will actively contribute to conversations and discussions, sharing your point-of-view and learning opportunities.
  • You will be the catalyst that rallies a team together to solve a problem and inspires colleagues through examples, case studies, or thought starters.
Qualifications:
  • A minimum of 5 years' relevant experience, preferably in digital creative strategy, with prior agency experience preferred.
  • You are a creative and strategic thinker able to connect client goals through a logical approach, taking complex concepts and presenting them in an easy-to-understand manner.
  • You have experience working with and translating data and culture into meaningful insights that inspire creative decisions.
  • You are a creative problem solver with deep experience working with cross-functional teams and providing concise, clear, and actionable creative direction and feedback.
  • You are savvy with words, images, graphs, and charts to create a polished presentation with a compelling storytelling flow that engages listeners and brings the strategy to life.
  • Experience with regional, multi-market campaign work is a plus.

Benefits

Market-competitive remuneration and benefits based on seniority and contribution.

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