Digital Marketing Specialist

5 days ago


Lahore, Punjab, Pakistan Devbunch Full time

Devbunch Overview

We are a leading digital marketing agency that helps businesses succeed in the online world. Our team of experts is dedicated to delivering innovative and effective solutions that drive real results.

About the Job

We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate will be responsible for managing and optimizing our pay-per-click (PPC) campaigns on the Google Ads platform, ensuring they align with our business goals and deliver measurable results.

Main Responsibilities:
  • Manage and optimize PPC campaigns across Google Ads, Microsoft Ads, and other platforms.
  • Conduct keyword research, ad copywriting, and landing page optimization.
  • Set up and track campaign metrics, including conversions, CPC, CTR, and ROI.
  • Conduct regular account audits to ensure optimal campaign performance.
  • Develop and implement PPC strategies to meet business goals and objectives.
  • Conduct competitor research and analyze market trends.
  • Collaborate with the digital marketing team to integrate PPC with other channels.
  • Analyze campaign data to identify areas of improvement.
  • Create and present regular reporting to clients and internal stakeholders.
  • Develop and maintain dashboards to track key metrics.

Required Qualifications:

  • Bachelor's degree in Marketing, Business, CS, or a related field from a reputable university.
  • 2-3 years of experience in managing PPC campaigns on Google Ads, with a proven track record of delivering successful campaigns.
  • Google Ads certification is a plus.

Technical Skills:

  • Hands-on experience in managing PPC campaigns for e-commerce businesses.
  • Knowledge of additional PPC platforms like Meta Ads, Bing Ads, or Amazon Advertising.
  • Familiarity with landing page optimization and conversion rate optimization (CRO) techniques.
  • Proficiency in Google Ads, Google Analytics, and related tools.
  • Strong understanding of PPC metrics and key performance indicators (KPIs).
  • Experience with conversion tracking, retargeting, and audience segmentation.


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