
Online Store Optimizer
3 days ago
We are seeking a highly skilled Ecommerce and Digital Marketing Specialist to join our team at Designers Lab. As a key member of our online growth strategy, you'll be responsible for managing and optimizing our online stores across multiple platforms, ensuring seamless customer experiences and driving revenue growth.
This role requires a deep understanding of ecommerce management, digital marketing, and social media management. You'll work closely with our design team to ensure our website remains visually appealing and easy to navigate. Your expertise will also help us stay ahead of the competition by monitoring market trends and adjusting our strategies accordingly.
Key Responsibilities:Ecommerce & Shopify Management:- Develop and implement ecommerce strategies to drive revenue growth and improve customer experiences.
- Configure and customize Shopify themes, apps, and integrations to enhance store functionality and user engagement.
- Optimize product listings on Shopify, ensuring accuracy and up-to-dateness of product information.
- Monitor site performance and conduct regular A/B testing to refine conversion rates and user experience.
- Develop and implement strategies for product listing and promotion on third-party platforms (Amazon, eBay, Etsy, etc.).
- Monitor and improve product rankings across marketplaces, leveraging market research to inform optimization decisions.
- Design and execute comprehensive digital marketing campaigns to drive traffic and sales, leveraging data analysis to inform strategy adjustments.
- Manage paid advertising campaigns (Google Ads, Facebook Ads, Instagram, etc.), ensuring ROI maximization and campaign effectiveness.
- Develop and implement SEO strategies to optimize product and content visibility on search engines.
- Create and curate engaging content for social media profiles (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.).
- Develop a content calendar and strategy for organic and paid social media posts, ensuring consistency and relevance.
- Engage with followers, respond to inquiries, and monitor online community interactions.
- Proven experience in ecommerce management, digital marketing, and social media management.
- Strong analytical and problem-solving skills, with ability to interpret data and drive informed decision-making.
- Excellent communication and project management skills, with ability to collaborate with cross-functional teams.
- Proficiency with tools such as Google Analytics, Google Search Console, Hootsuite, Buffer, Jungle Scout, etc.
- Knowledge of customer service best practices and ability to engage with customers online.
- Strong understanding of graphic design principles and tools.
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