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Digital Growth Specialist

2 weeks ago

Karachi, Sindh, Pakistan beBee Careers Full time

Drive Digital Growth

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  • We are seeking a skilled Performance Marketing Specialist to develop and execute data-driven strategies, manage paid ad campaigns, and optimize website performance for conversions.
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About the Role

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  • This role is ideal for someone who thrives on data analysis and delivering measurable results.
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Main Responsibilities

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  • Performance Marketing Strategy: Develop and implement comprehensive performance marketing strategies across various platforms.
  • Campaign Management: Set up, manage, and optimize paid ad campaigns to achieve key performance indicators (KPIs).
  • Tracking & Attribution: Set up and manage tracking systems to ensure accurate performance measurement.
  • A/B Testing & Experimentation: Design and execute A/B tests for ads, landing pages, and email campaigns to optimize conversions.
  • Conversion Rate Optimization (CRO): Analyze user behavior and implement strategies to improve conversion rates.
  • Performance Analysis: Track and analyze campaign performance metrics, providing actionable insights to enhance ROI.
  • Collaboration: Work closely with the creative team to develop high-performing ad creatives and landing pages.
  • Trends & Innovations: Stay updated with the latest trends, tools, and technologies in digital marketing and performance optimization.
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Qualifications

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  • 2+ years of experience in performance marketing, including managing Google and Meta ad campaigns.
  • Solid understanding of Meta Pixel and Google Analytics management and attribution models.
  • Proven experience in A/B testing and CRO practices.
  • Analytical mindset with the ability to translate data into actionable strategies.
  • Excellent communication skills and a collaborative attitude.
  • Familiarity with CRM and Automation tools is a plus.
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Benefits

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  • Market-competitive salaries.
  • Quarterly performance-based bonuses.
  • ESOPs.
  • Opportunities to contribute to exciting passion projects.
  • Comprehensive training in performance marketing and analytics.
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