Online Advertising Manager
4 days ago
The Online Advertising Manager will be responsible for managing and optimizing Google Ads accounts for clients. The ideal candidate will have extensive experience in Google Ads management and be able to develop strategies for growth and optimization.
Key Responsibilities:
• Conduct keyword research based on client products and services.
• Set up Google Ads accounts for clients using a mix of campaign types.
• Monitor and manage Google Ads accounts to consistently improve performance.
• Develop strategies based on performance data and client feedback.
• Write status reports with key tasks completed and important observations about performance.
• Set up Analytics and conversion tracking as needed.
Requirements:
• A minimum of two years of Google Ads management experience within an agency environment.
• Solo management of multiple accounts is essential.
• Proven ability to audit accounts and develop a strategy for growth and optimization with little assistance.
• Experience setting up and optimizing the full range of Google campaign types - Search, Display, Retargeting, Shopping/Merchant Center, Performance Max, and Youtube campaigns.
• An excellent understanding of core Google Ads concepts such as keyword match types, bid strategies, geo-targeting, observation audiences, demographic bid adjustments, etc.
• Proven ability to write status updates and reports with clarity and context, while using a positive tone appropriate to client communication.
• Willingness to work during the US East coast time zone.
Working Environment:
A dynamic and collaborative work environment.
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