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Digital Lead Generation Strategist
4 days ago
The Lead Generation Specialist plays a pivotal role in driving the success of Easy2Employ's sales and marketing efforts. This specialist identifies and qualifies potential leads, ensuring a consistent flow of new business opportunities for the company.
Key Responsibilities- IDentify and research potential leads through various channels, including social media, networking events, and industry publications.
- Develop and implement lead generation strategies for both inbound and outbound channels.
- Qualify leads through effective communication and by asking pertinent questions regarding their needs and interests.
- Maintain detailed records of lead interactions in the CRM to streamline follow-ups and analytics.
- Collaborate with the marketing team to create compelling marketing campaigns aimed at lead generation.
- Attend industry events and networking opportunities to build relationships and generate leads.
- Monitor and analyze market trends to identify new opportunities for lead generation.
- Conduct cold calls to potential leads to introduce our products and services.
- Follow up with leads in a timely manner to nurture relationships and maximize conversion potential.
- Generate and share regular reports on lead generation activities and achievements with management.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in lead generation or sales development roles.
- Strong knowledge of CRM software (e.g., Salesforce, HubSpot).
- Excellent verbal and written communication skills.
- Ability to engage and build rapport with potential clients.
- Experience with market research and analyzing trends.
- Familiarity with social media platforms for business use.
- Understanding of sales processes and methodologies.
- Strong interpersonal and networking abilities.
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