Digital Lead Generation Strategist

4 days ago


Lahore, Punjab, Pakistan Easy2Employ Full time

The Lead Generation Specialist plays a pivotal role in driving the success of Easy2Employ's sales and marketing efforts. This specialist identifies and qualifies potential leads, ensuring a consistent flow of new business opportunities for the company.

Key Responsibilities
  1. IDentify and research potential leads through various channels, including social media, networking events, and industry publications.
  2. Develop and implement lead generation strategies for both inbound and outbound channels.
  3. Qualify leads through effective communication and by asking pertinent questions regarding their needs and interests.
  4. Maintain detailed records of lead interactions in the CRM to streamline follow-ups and analytics.
  5. Collaborate with the marketing team to create compelling marketing campaigns aimed at lead generation.
  6. Attend industry events and networking opportunities to build relationships and generate leads.
  7. Monitor and analyze market trends to identify new opportunities for lead generation.
  8. Conduct cold calls to potential leads to introduce our products and services.
  9. Follow up with leads in a timely manner to nurture relationships and maximize conversion potential.
  10. Generate and share regular reports on lead generation activities and achievements with management.
Required Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in lead generation or sales development roles.
  • Strong knowledge of CRM software (e.g., Salesforce, HubSpot).
  • Excellent verbal and written communication skills.
  • Ability to engage and build rapport with potential clients.
  • Experience with market research and analyzing trends.
  • Familiarity with social media platforms for business use.
  • Understanding of sales processes and methodologies.
  • Strong interpersonal and networking abilities.


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