Digital Marketing Strategist

2 days ago

Sargodha, Punjab, Pakistan beBeeMarketing Full time 7,000,000 - 8,500,000
Job Description

We are seeking a highly skilled and experienced professional to excel in the role of Social Media Manager. This key position involves spearheading the company's social media marketing and advertising efforts.

The successful candidate will be responsible for deliberate planning and goal setting, development of brand awareness and online reputation, content management, search engine optimization, cultivation of leads and sales, and creation of high-quality original content.

Key Responsibilities
  • Brand Development: Identify target customers and set clear objectives to address issues like website traffic, brand awareness, reputation, and sales.
  • Social Media Campaigns: Manage daily activities, create and manage content (images, videos, text), monitor and respond to users, cultivate leads and sales, conduct online advocacy and cross-promotions, develop community and influencer outreach, oversee design elements for social media profiles and campaigns, design and manage promotions and social ad campaigns, build and monitor online reviews and reputation, analyze key metrics and adjust strategies accordingly, report results and ROI to management.
Requirements
  • Knowledge and Experience: Proficiency in traditional marketing principles, creativity and documented immersion in social media, expertise in content marketing theory and application, experience sourcing and managing content development and publishing, ability to balance creative and analytical aspects of marketing.
  • Skills: In-depth knowledge of social media platforms and their strategic deployment, excellent writing and language skills, working knowledge of the blogging ecosystem relevant to the industry, ability to communicate effectively in written and video formats, strong sales relationship-building skills, online and offline, effective time management, team player with leadership qualities in content development and reputation management, technical aptitude and quick learner of new tools, knowledge of SEO principles, keyword research, Google Analytics, and social media optimization, functional knowledge or experience with WordPress, excellent social customer service skills, empathy, patience, advocacy, conflict resolution, ability to identify potential negative or crisis situations and apply conflict resolution principles.

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