Digital Marketing Specialist

3 days ago


Islamabad, Islamabad, Pakistan The Pinnacle Real Estate (Pvt) Ltd Full time
About the Role

The Pinnacle Real Estate (Pvt) Ltd, a renowned real estate company in Pakistan, is seeking an experienced SEO expert to lead our search engine optimization and marketing efforts.

Key Responsibilities
  1. Copywriting and Landing Page Optimization: Develop and optimize copy and landing pages to improve search engine rankings and drive organic traffic from leading search engines.
  2. Keyword Research and Strategy: Conduct ongoing keyword research, analysis, and optimization to ensure our website remains competitive in the market.
  3. Competitor Analysis: Analyze competitor content and links to identify opportunities for improvement and expansion of our online presence.
  4. Link Building and Content Development: Implement a link building strategy and collaborate with the editorial team to create high-quality, SEO-friendly content that drives engagement and conversions.
  5. Technical SEO: Work closely with the development team to ensure all new code adheres to best practices and optimizes user experience.
  6. Content Alignment: Collaborate with the social media team to align distribution strategies and maximize reach and impact.
  7. SEO Recommendations: Provide regular recommendations for website architecture, content, linking, and other factors to improve search positions for target keywords.
Requirements and Qualifications
  1. A proven track record of success in growing organic search traffic and conversions.
  2. Solid understanding of performance marketing, conversion, and online customer acquisition.
  3. Up-to-date knowledge of the latest trends and best practices in SEO and inbound marketing.
  4. In-depth experience with website analytics tools (e.g., Google Analytics).
  5. Familiarity with content management systems (e.g., WordPress).


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