Digital Health Content Strategist

2 days ago


Lahore, Punjab, Pakistan Universal Digital Health Care Full time
Job Description

About Universal Digital Health Care:

We are a leading healthcare provider dedicated to delivering exceptional patient care and innovative digital solutions. Our team is passionate about creating engaging content that informs, educates, and inspires our audience.

Role Summary:

We seek a highly skilled Content Specialist to join our marketing team. The ideal candidate will possess a strong understanding of SEO best practices, social media management, and content creation strategies. As a key member of our team, you will develop and execute comprehensive content plans that drive business growth and enhance our online presence.

Main Responsibilities:

  • Develop high-quality, SEO-optimized content for our website, blogs, and other digital platforms.
  • Create and manage compelling social media posts, strategies, and campaigns across various platforms.
  • Conduct keyword research and analysis to optimize existing content and inform new content creation.
  • Collaborate with the marketing team to develop and execute a comprehensive content strategy.
  • Monitor and analyze content performance through analytics tools, providing insights and recommendations for continuous improvement.
  • Work closely with designers, marketers, and other stakeholders to ensure cohesive content that aligns with brand messaging and objectives.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in content marketing and social media.

Requirements:

  • Bachelor's degree in Marketing, Communications, English, or a related field.
  • 1-2 years of experience in content creation, digital marketing, or a related role.
  • Strong understanding of SEO best practices and keyword research tools (e.g., Google Analytics, SEMrush).
  • Proficient in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
  • Excellent writing, editing, and proofreading skills, with a keen eye for detail.
  • Creative thinking with the ability to generate innovative content ideas.
  • Strong organizational skills and the ability to manage multiple projects and deadlines.
  • Effective communication and interpersonal skills.


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