
Digital Marketing Strategist
5 days ago
Mercantile Enterprises Pvt Ltd is seeking a highly motivated and well-driven Digital Marketing Strategist to attract and engage with targeted virtual communities and networks. The goal is to achieve superior customer intimacy, website traffic, and revenue by strategically leveraging all social media marketing channels.
The ideal candidate should have a solid understanding of how social media works and how to optimize content to make it engaging on those channels.
Key Responsibilities- Plan and execute digital marketing campaigns across multiple platforms, including SMS marketing, email marketing, video marketing, social media, and display advertising.
- Design, build, and maintain our social media presence across various channels.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI, KPIs).
- Identify trends and insights to optimize spend and performance based on data-driven decisions.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and touch points.
- Instrument conversion points and optimize user funnels for improved engagement.
- Stay up-to-date with the latest social media best practices and technologies.
- 2-3 years of experience as a Digital Marketing Strategist or similar role.
- Excellent knowledge of Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, and other social media best practices.
- Experience in audience and buyer persona research.
- Familiarity with web design and publishing principles.
- Ability in design and creative thinking using tools like Photoshop, Illustrator, and After Effects.
- Critical thinking and problem-solving skills.
- Strong grip on SEO principles.
- Ability to manage brand social media content and editorial calendars across channels.
- Experience with social media monitoring and management tools for social listening, publishing, and reporting.
- Passion for social media, PR, and digital marketing.
Degree in Marketing or relevant field.
Expertise in technical areas including SEO, Social Media Marketing, Email Marketing, Paid and Content Marketing using different channels.
Ability to think creatively about innovative marketing approaches.
Good human relations skills for interacting with clients and team members.
Ability to think creatively about new marketing techniques and ideas.
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