Search Engine Optimization Specialist

2 days ago

Islamabad, Islamabad, Pakistan beBee Careers Full time
Job Description

We are seeking a highly skilled Search Engine Optimization (SEO) Manager to develop and implement an actionable SEO strategy for E-commerce sites in the Apparel industry.

The ideal candidate will analyze customer search behavior to inform our content and marketing strategies, optimize web pages for target keywords to improve search engine rankings, and create content marketing strategies to connect our websites to other relevant websites.

Key Responsibilities
  • Develop a comprehensive SEO strategy for E-commerce sites in the Apparel industry.
  • Analyze customer search behavior to inform content and marketing strategies.
  • Optimize web pages for target keywords to improve search engine rankings.
  • Create content marketing strategies to connect websites to other relevant websites.
  • Conduct keyword planning for products to maximize visibility and engagement.
  • Perform business keyword research to identify opportunities and trends.
  • Understand the importance of Social Media Optimization (SMO) and facilitate product social sharing.
  • Conduct technical SEO and link building activities to increase page and domain authority.
  • Perform regular technical website audits to measure success and identify areas for improvement.
  • Execute on-page optimization for numerous product pages to enhance user experience and search engine rankings.
  • Engage in link building to increase page and domain authority, while promoting our brand and products.
  • Conduct content audits for blogs and social pages to ensure consistency and quality.
  • Review technical SEO issues and recommend fixes to ensure our websites remain compliant and optimized.
  • Research and analyze competitor websites to identify opportunities and stay ahead in the market.
  • Identify our buyer persona to better target identified audiences and improve our marketing efforts.
  • Manage Google Analytics accounts, views, dashboards, filtering, and goals to track performance and make data-driven decisions.
  • Collect and analyze data to identify trends and insights, and achieve maximum ROI in organic campaigns.
  • Analyze SEO reports to determine opportunities for continuous improvement and optimize our strategies accordingly.

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