Marketing and Communications Strategist

7 days ago


Karachi, Sindh, Pakistan Eximus Education Full time
Job Description

The Marketing Officer will be responsible for developing and executing marketing strategies, managing communications across all platforms, and collaborating with the Marketing Lead on daily initiatives.

The ideal candidate must have:

  • At least 3 years of marketing experience
  • A solid understanding of Meta and Google Ads, email marketing, and social media marketing
  • Excellent interpersonal, communication, and writing skills
  • A bachelor's degree in Marketing, Communications, or a related field
  • A willingness to learn about the education and tutoring industries
  • The ability to multitask and prioritise tasks effectively
  • Strong attention to detail

Key Responsibilities

  • Plan and execute digital and email marketing campaigns to achieve departmental KPIs
  • Create regular content for marketing collateral, social media calendars, videos, podcasts/webinars, and blogs
  • Research and apply for industry initiatives and recognitions/awards to build brand awareness and credibility
  • Collaborate with internal and external teams to ensure timely completion of deliverables
  • Assist the Marketing Lead with day-to-day marketing activities and provide reports
  • Identify new opportunities for growth through comprehensive research


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