
Digital Copywriter and Strategist
1 day ago
We are seeking a highly skilled Digital Content Writer and Strategist to join our team at Programmers Force. As a key member of our marketing department, you will be responsible for developing and executing strategic content plans that engage and convert our target audience. Your creativity, writing expertise, and analytical thinking will help us drive business results through effective communication and marketing strategies.
About the Role
This is an exceptional opportunity for a talented marketer who is passionate about creating high-quality content that meets the needs of diverse audiences. You will collaborate closely with cross-functional teams to ensure messaging alignment with overall business goals and optimize content for SEO to improve visibility and drive organic traffic. Your portfolio should showcase your ability to create engaging and persuasive copy that aligns with our brand values and resonates with our target audience.
Key Responsibilities
- Develop strategic content plans that meet the needs of diverse audiences
- Craft compelling copy for various channels, including social media posts, LinkedIn articles, marketing emails, and research-based outreach content
- Create original email marketing content that adheres to industry principles and conducts in-depth research to understand target audiences' needs, preferences, and pain points
- Collaborate with cross-functional teams to ensure messaging alignment with overall business goals
- Optimize content for SEO to improve visibility and drive organic traffic
- Test and refine copy through A/B testing to enhance performance and conversion rates
- Stay updated on the latest copywriting, marketing, and industry trends
Requirements
- BSc/BA in Marketing, English, Communications, or a related field (preferred)
- Proven experience as a copywriter or in a related role, with a strong portfolio showcasing persuasive and creative work
- Expertise in writing for professional platforms like LinkedIn and proficiency in email marketing strategies
- Exceptional writing, editing, and proofreading skills
- Knowledge of online content strategy, SEO principles, and digital marketing tools
- Strong research skills and understanding of and ability to connect with diverse target audiences
- Creativity, analytical thinking, and a collaborative spirit
- Excellent time management and organizational skills
Benefits and Opportunities
- Opportunity to work with a dynamic team of professionals who share your passion for content creation and marketing excellence
- Collaborative and fast-paced work environment that fosters growth and learning
- Professional development opportunities to enhance your skills and knowledge in content creation and marketing
What We Offer
- Competitive salary and benefits package
- Opportunity to work on challenging projects that drive business results
- Collaborative and supportive work environment
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