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Digital Marketing Strategist
1 week ago
Job Description:
\We are seeking a highly skilled Digital Marketing Strategist to join our team at Tech Peak. As a key member of our marketing department, you will be responsible for planning and executing all web, SEO/SEM, email, social media, and display advertising campaigns to generate leads and manage our social media presence.
\You will measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs), identify trends and insights, and optimize spend and performance based on the insights. Additionally, you will brainstorm new and creative online growth strategies, develop content strategy and writing (email/website copy, blog, whitepapers, and eBooks).
\As a Digital Marketing Strategist, you will plan, execute, and measure website experiments and conversion tests, collaborate with internal teams to create landing pages and optimize user experience. You will utilize strong analytical ability to evaluate end-to-end B2B customer buying funnel, collaborate with agencies and other vendor partners.
\Your responsibilities will also include creating visually appealing PowerPoint presentations for senior-level executives, completing SEO fulfillment project tasks in a timely and successful fashion, supporting sales teams and serving as the SEO client interface.
\In this role, you will develop the SEO strategy for clients, using industry and departmental best practices, research and perform topical research and competitive analysis to create content optimization strategy for new and old accounts. This includes specific content recommendations, local business listings optimization, and tweaking social media optimization as needed.
\You will create site architecture and sitemap for clients' websites, working closely with internal project managers and writers. Your responsibility will also include following the campaign through its life cycle, completing audits and on and off-site fixes to keep the campaign performing at or above goals.
\As a Senior SEO and Social Media Professional, you will lead conversations and give presentations in our SEO team knowledge shares on hot topics in the industry, communicate results and complex concepts in simple language to clients who may not have an in-depth knowledge of search and how it works.
