SMS Marketing Expert

1 day ago

Lahore, Punjab, Pakistan Delta Gulf Overseas Full time 1,200,000 - 3,600,000 per year

SMS Marketing Expert Job Description

Position: SMS Marketing Specialist - Customer Engagement Expert

Location: Johar Town, Lahore

Type: Full-time

Experience: 4-5 Years Required

About the Role

Seeking an experienced SMS Marketing Expert to develop and execute high-impact text messaging campaigns that drive customer engagement, retention, and revenue growth.

Key Responsibilities

  • Campaign Management: Develop SMS strategies, create campaigns, and design automated sequences
  • Audience Segmentation: Build subscriber databases and create targeted customer segments
  • Content Creation: Write compelling SMS copy, A/B test messages, and optimize performance
  • Analytics & Reporting: Monitor metrics (delivery, CTR, conversions, ROI) and generate insights
  • Platform Integration: Manage SMS tools and integrate with CRM/e-commerce platforms
  • Compliance: Ensure message deliverability and regulatory compliance

Required Tools & Platforms Experience Must Have:

  • Twilio - API-based SMS platform management
  • Klaviyo - SMS automation and segmentation
  • SendinBlue/Brevo - Multi-channel messaging
  • TextMagic - Bulk SMS and automation
  • ActiveCampaign - SMS automation and customer journeys

Preferred:

  • HubSpot, Mailchimp, Zapier, Google Analytics, Shopify/WooCommerce

Required Qualifications

  • Experience: 4-5 years in SMS marketing with proven revenue results
  • Technical Skills: SMS APIs, webhook integrations, compliance regulations (TCPA, CTIA)
  • Platform Proficiency: Hands-on experience with SMS marketing tools and automation
  • Analytics: Strong data interpretation and ROI optimization skills
  • Copywriting: Excellent short-form content creation abilities
  • Compliance: Knowledge of data privacy laws and carrier requirements

Preferred Qualifications

  • Bachelor's degree in Marketing or related field
  • E-commerce/retail industry experience
  • Marketing automation certifications
  • Omnichannel marketing experience

Key Performance Metrics

  • SMS open rates, CTR, and conversion rates
  • Revenue generated from campaigns
  • Subscriber growth and engagement
  • Message deliverability scores
  • Return on SMS marketing investment

What We Offer

  • Competitive salary based on experience
  • Performance-based incentives
  • Health insurance and medical benefits
  • Professional development opportunities

Job Type: Full-time

Work Location: In person

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