Executive Manager Merchant Insights

The Executive Manager Merchant Insights and Analytics plays a critical role in driving strategic insights and operational excellence across Easypaisa merchant ecosystem. This position is responsible for managing end-to-end reporting, performance management, and analytics for all merchant channels — including Digital Merchants, Retail Merchant, and Merchant-to-Distributor (M2D) streams.

The role demands strong analytical acumen, hands-on data management skills (SQL, Excel, and visualization tools), and the ability to translate complex data into actionable insights for leadership and field sales teams.

Duties and Responsibilities:

Reporting & Performance Management

• Develop, automate, and maintain reporting for all merchant business streams, including Digital Merchants, Retail Merchants, and Merchant-to-Distributor channels.
• Manage sales hierarchy reporting, covering performance from Field Sales Agents (BDOs) up to senior management dashboards.
• Deliver performance tracking reports against sales and growth targets, including campaign-based achievement analysis.
• Partner with business and sales teams to provide timely and accurate visibility into KPIs and operational metrics.

Analytics & Insights

• Conduct sales and performance analytics to identify key trends, drivers, and improvement areas within the merchant ecosystem.
• Perform deep analytics to map merchant engagement across various Easypaisa products and plot network effects, such as merchant–consumer linkages and product usage patterns.
• Utilize large datasets to identify informal or potential merchants through behavioral and transactional data, and recommend strategic initiatives to onboard them into the Easypaisa ecosystem.
• Provide data-backed insights to guide sales strategy, channel optimization, and business growth initiatives.

Strategic & Operational Support

• Collaborate with cross-functional teams (Sales, Product, Marketing, and BI) to ensure alignment between data insights and business strategy.
• Support the Director – Channel Planning & Analytics in strategic planning, forecasting, and growth opportunity identification.
• Continuously refine reporting frameworks and KPIs to improve business performance visibility.

Tools & Technical Competency

• Strong proficiency in SQL for data extraction and manipulation.
• Advanced Excel and data visualization skills (e.g., Power BI, Tableau, or Google Data Studio).
• Excellent presentation and storytelling abilities — able to convey insights clearly and influence decisions at multiple organizational levels.

Key Competencies

• Analytical thinking and problem-solving mindset
• Business acumen with strong understanding of sales and distribution
• Attention to detail and data accuracy
• Strong communication and stakeholder management skills
• Strategic thinking with the ability to translate data into business impact
• Self-driven, proactive, and collaborative team player

Direct Reports:

N/A

Role Relationship

Internal

• Segments
• Alternate Channels
• Business Intelligence

External

• Telecom Sector
• Banking Sector
• External Distributors

Knowledge and Experience

Education:
Bachelor's or master's degree in business, Economics, Data Science, Business Analytics, or related field

Experience:
4-8 years

Behavioral Skills & Competencies:

• Strong understanding of sales hierarchy structures, merchant ecosystems, and channel performance dynamics.
• Demonstrated ability to manage large datasets and deliver actionable insights under tight deadlines.
• Analytical thinking and problem-solving mindset
• Business acumen with strong understanding of sales and distribution
• Attention to detail and data accuracy
• Strong communication and stakeholder management skills
• Strategic thinking with the ability to translate data into business impact
• Self-driven, proactive, and collaborative team player