Senior Copywrite and Storyteller

Location:

Children's Hospital, Lahore, Pakistan

Reporting to:

Head of Communications (with dotted-line to Fundraising)

Contract:

Full-time, on-site

Salary:

Rs 150,000 to Rs 200,000 per month, depening upon experience

About the role

Islamic Aid and partners are building Pakistan's largest public-private partnership in child health, covering the full ecosystem: the University of Child Health Sciences, Lahore; The Children's Hospital, Lahore; the newly planned 1,000-bed Punjab Children's Hospital at LDA City; and the Institute of Genetics alongside a 250-bed hospital. Based at the Children's Hospital, you will find, shape, and share powerful stories that show how better systems change lives. Your work will fuel fundraising, strengthen public trust, and help colleagues speak with one clear voice.

Purpose

• Tell the real stories of patients, families, staff, and partners in ways that are accurate, respectful, and action-driving.
• Bring more creative work in-house so we move faster, spend smarter, and stay consistent.
• Make our verbal identity simple to use across teams.

What you will do

Story gathering and research

• Map priority storylines across the ecosystem and build a rolling pipeline of case studies and human-interest pieces.
• Interview beneficiaries, clinicians, allied health staff, students, and caregivers with informed consent and safeguarding as first principles.
• Verify facts, collect data points, and maintain secure records and approvals.

Writing and content creation

• Write copy for web, social, email, brochures, reports, appeal letters, video scripts, and on-site signage.
• Turn complex clinical or operational work into plain, persuasive language for public audiences.
• Create simple storyboards, outlines, and briefs for designers and videographers.

Editorial standards and brand voice

• Maintain a living style guide and templates so non-writers can use the right tone, terms, and disclaimers.
• Review and edit content produced by colleagues and vendors for clarity, accuracy, and compliance.
• Train teams on storytelling techniques, headlines, calls-to-action, and ethical imagery.

Collaboration and workflow

• Run an efficient creative briefing process from request to delivery, with clear timelines and sign-offs.
• Work closely with fundraising, digital, and program teams to align content with campaigns and priorities.
• Coordinate with hospital and university communications for permissions, patient privacy, and clinical accuracy.

What success looks like

• A reliable monthly pipeline of approved, publication-ready stories and assets.
• Higher engagement and response rates across key channels.
• Fewer outsourced briefs and faster turnaround on priority content.
• Consistent tone and terminology across all touchpoints.
• Zero safeguarding or consent breaches.

Skills and experience

• 5+ years of storytelling and copywriting for charities, health, or social impact work.
• A strong portfolio of case studies, appeals, and digital copy that moved people to act.
• Excellent interviewing, note-taking, and editing skills, with an eye for detail and accuracy.
• Comfortable writing for web, email, social, scripts, infographics, and short reports.
• Ability to plan workload, juggle competing deadlines, and keep stakeholders aligned.
• Fluent English required. Urdu and/or Punjabi strongly preferred.
• Working knowledge of Google Workspace. Familiarity with Canva, Adobe, or similar tools is a plus.
• Understanding of patient privacy, consent, safeguarding of minors, and ethical storytelling is essential.
• Bachelor's degree in communications, journalism, marketing, or a related field preferred.

Ways of working

• On-site at the Children's Hospital, with regular ward-level and campus visits.
• Some early starts or late finishes during peak campaigns or filming days.
• Field travel within Lahore as needed.

Safeguarding and ethics

• Strict adherence to consent procedures, privacy laws, and institutional policies.
• No story or image is published without documented approvals.
• Dignity-first language and imagery in every output.