Marketing Operations

Our Company

We're Hitachi Digital Services, a global digital solutions and transformation business with a bold vision of our world's potential. We're people-centric and here to power good. Every day, we future-proof urban spaces, conserve natural resources, protect rainforests, and save lives. This is a world where innovation, technology, and deep expertise come together to take our company and customers from what's now to what's next. We make it happen through the power of acceleration.

Imagine the sheer breadth of talent it takes to bring a better tomorrow closer to today. We don't expect you to 'fit' every requirement – your life experience, character, perspective, and passion for achieving great things in the world are equally as important to us.

The role

The Marketing Operations (MarOps) Manager is responsible for overseeing all aspects of the HubSpot automation platform. This is a key role in supporting efficiencies across all marketing activities primarily ensuring the upkeep of workflows into the CRM, campaign execution, data accuracy and integrity. Focus will also be on acting as the first point of contact for all HubSpot queries supporting lead management, reporting on performance and future upgrades of the MarOps service.
Key Responsibilities
Manage and optimize all elements of HubSpot serving the requirements of the various Marketing members,
Design, build, and refine automated campaigns and workflows, ensuring timely and tailored customer engagement.
Administer integrations between HubSpot and other MarTech tools, enabling seamless data exchange and accurate campaign attribution.
Maintain marketing database hygiene, including deduplication, segmentation, and regular updates for reliable analytics.
Develop and implement lead scoring models for effective prioritization and handoff to sales.
Track and analyze funnel performance, identifying bottlenecks and opportunities for operational improvements.
Create dashboards and reports for the different management levels of the business providing actionable insights on key KPIs: CAC, conversion rates, lead volume, and campaign ROI.
Stay updated on best practices and new HubSpot features, training team members and fostering adoption.
Ensure all CRM and marketing automation processes comply with data privacy laws (GDPR, CCPA) and company standards.
Collaborate cross-functionally with sales, content, and leadership to align operations with business objectives.
Develop and maintain SOPs and documentation related to marketing operations and HubSpot utilization.
Required Skills & Qualifications
Hands-on experience with marketing automation systems (HubSpot prefered).
Analytical mindset with strong ability to extract insights from data and optimize based on findings.
Technical proficiency in CRM management, automation setup, workflow design, and database hygiene.
Excellent communication skills for translating technical concepts to non-technical audiences and cross-departmental collaboration.
Experience with data privacy compliance within marketing systems.
Familiarity with campaign attribution, lead management, and relevant KPIs for B2B organizations.
Ability to manage projects, develop scalable processes, and execute multiple initiatives independently.
HubSpot certifications and continuous learning (HubSpot Academy).
Growth & Development Opportunities
Pursue advanced HubSpot certifications to deepen expertise.
Gain exposure to broader revenue operations and cross-functional business strategies.
Advance technical and analytical skills through ongoing professional development and on-the-job learning.

About us

We're a global, team of innovators. Together, we harness engineering excellence and passion to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can make a positive impact on their industries and society. If you believe that innovation can bring a better tomorrow closer to today, this is the place for you.