Marketing Manager

The TalentBeacon is pleased to bring an opportunity for creative and dymanic marketing enthusiasts at Adryd Digital.

Adryd Digital is looking for a Marketing Manager

Company Description:

Adryd Digital is revolutionizing advertising in Pakistan with the nation's first SaaS-powered Digital Out-of-Home (DOOH) network. We equip vehicles with high-definition digital screens, creating powerful, moving billboards that capture attention on every street. Our platform offers real-time campaign control, precise geo-targeting, and measurable results, providing a modern alternative to traditional media. Already trusted by major brands, Adryd Digital drives your message forward, delivering unparalleled reach and impact in the real world.

Location: DHA Phase 4

Working Hours: 10 AM - 6 PM (Mon-Fri)

Salary: 140k/M to 180k/M ( Based on Experience)

Role Overview:

We are seeking a highly skilled and strategic Marketing Manager to take complete ownership of our marketing department. You will be the mastermind behind our growth engine, responsible for developing and executing a cohesive marketing strategy that elevates our brand and drives measurable results. This is a leadership role for a creative and analytical individual who can manage a talented team, build strong client relationships, and isn't afraid to be hands-on. If you have a proven track record of driving brand recognition and growth, we want you to lead our story.

Key Responsibilities:

1. Strategy & Leadership:

* Develop, own, and implement a comprehensive, multi-channel marketing strategy aligned with Adryd's core business objectives.

* Conduct in-depth market research and competitor analysisto identify new opportunities, audience insights, and strategic advantages.

* Define and manage the annual marketing budget, ensuring effective allocation of resources to maximize Return on Investment ($ROI$).

* Establish, monitor, and report on Key Performance Indicators(KPIs) for all marketing activities, presenting insights and recommendations to the executive team.

2. Campaign & Brand Management:

* Lead the end-to-end execution of all marketing campaigns across digital (SEO/SEM, PPC, Social Media, Email, Content Marketing) and traditional (PR, Events) channels.

* Serve as the ultimate guardian of the Adryd brand, ensuring a consistent and compelling message across all marketing materials and communications.

* Manage relationships with external agencies, vendors, and partnersto ensure high quality, on-time, and on-budget deliverables.

* Stay ahead of the curve with the latest marketing technologies and best practices to keep our strategies innovative and effective.

3. Team Development:

* Lead, mentor, and inspire a team of marketing professionals, fostering a culture of collaboration, creativity, and high performance.

* Set clear team goals, delegate tasks effectively, and conduct regular performance reviews to support the professional development of your team

4. Client & Stakeholder Relations:

* Act as a key point of contact for clients and internal stakeholders on all marketing related matters.

* Confidently prepare and present marketing strategies, campaign performance reports, and data-driven insights in client meetings and executive reviews.

* Build and nurture strong, long-lasting relationships with clients, deeply understanding their needsto ensure our marketing efforts support their success.

Requirements:

* Bachelor's degree in Marketing, Business Administration, or a related field.

* Demonstrable experience in developing and executing successful marketing

strategies that have driven measurable growth.

* Strong expertise across the full marketing mix, with an understanding of digital marketing channels.

* Proven ability to manage budgets, analyze data using tools like Google Analytics, and create insightful reports.

* Exceptional leadership, communication, and presentation skills; you can inspire a team and confidently engage with C-level executives and clients.

* Proficiency with marketing automation software (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce).

Think you're a good fit? Apply away

Job Type: Full-time

Pay: Rs140, Rs180,000.00 per month

Application Question(s):

• Have you completed you Bachelor's Degree?
• How much experience do you have with Marketing & Leadership?
• Are you comfortable commuting to the job's location?
• Why do you find yourself a good fit for the role?

Work Location: In person