Senior Marketing Manager

6 days ago

Lahore, Punjab, Pakistan My Digital People Full time 120,000 - 240,000 per year

We're looking for a
Senior Marketing Manager
with proven experience driving growth across
marketing strategy, sales enablement, and performance advertising
.

This role is ideal for someone who understands the
full customer journey
— from brand awareness and lead generation to conversion and revenue impact.

You'll lead multi-channel marketing initiatives, collaborate closely with the sales team, and manage paid media campaigns that deliver measurable business results.

Key Responsibilities:

Marketing Strategy & Leadership

  • Develop and execute integrated marketing plans that align with company growth objectives.
  • Own end-to-end campaign planning — from audience research and positioning to creative execution.
  • Manage and mentor marketing team members and external agency partners.
  • Drive consistent brand messaging and positioning across all channels.

Sales Alignment & Enablement

  • Collaborate with the sales team to ensure marketing campaigns generate qualified leads and pipeline growth.
  • Develop sales enablement materials (presentations, product sheets, case studies).
  • Use CRM and analytics tools to track lead quality and campaign contribution to revenue.
  • Optimize the lead handoff process between marketing and sales for better conversion rates.

Paid Media & Performance Marketing

  • Oversee and manage paid acquisition campaigns across
    Google Ads, Meta, LinkedIn, and TikTok Ads
    .
  • Plan and control digital ad budgets, focusing on achieving target
    ROAS, CPL, and CPA
    goals.
  • Implement and maintain
    conversion tracking
    (pixels, GTM, CAPI, and GA4) to ensure accurate performance attribution.
  • Analyze campaign performance, generate insights, and continuously optimize for efficiency and scalability.

Analytics & Optimization

  • Track marketing KPIs (MQLs, pipeline, CAC, ROAS, and LTV).
  • Manage marketing dashboards and provide monthly performance reports to leadership.
  • Use data to identify new growth opportunities and improve customer acquisition funnels.
  • Coordinate with product and design teams for conversion rate optimization (CRO).

Qualifications & Experience:

  • 7+ years of experience
    in marketing with strong exposure to
    paid media, digital strategy, and sales alignment
    .
  • Proven track record of managing
    multi-channel paid campaigns
    with measurable ROI.
  • Deep understanding of
    B2B or B2C marketing funnels
    , depending on your company type.
  • Hands-on experience with
    Google Ads, Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads
    , and
    Google Tag Manager (GTM)
    .
  • Strong analytical skills with experience using
    GA4, Looker Studio, or HubSpot CRM
    .
  • Excellent communication and leadership skills; ability to collaborate cross-functionally.
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

Preferred Skills:

  • Experience with
    marketing automation
    tools (HubSpot, ActiveCampaign, or similar).
  • Knowledge of
    SEO/SEM
    ,
    email marketing
    , and
    content strategy
    .
  • Experience in
    sales-driven environments
    where marketing contributes directly to revenue.
  • Ability to manage agencies and freelancers for creative, media buying, or analytics support.

What We Offer:

  • Competitive salary and performance-based bonuses.
  • Opportunity to lead end-to-end marketing strategy across multiple channels.
  • Collaborative environment where marketing and sales work as one team.
  • Professional growth opportunities in a fast-scaling organization.

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