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Content Writer

2 weeks ago

Karachi, Sindh, Pakistan Fleekbiz Pakistan Full time 600,000 - 1,200,000 per year

Job Description
We are seeking a creative Content Writer to join our brand team. The ideal candidate should be a versatile storyteller with a passion for building brands through compelling content. He will be responsible for strategizing, developing, and executing a wide range of content across our digital platforms, including our website, blogs, email marketing campaigns, social media channels, and PR efforts. This role requires a strong understanding of content strategy, SEO, and the ability to produce high-quality, engaging copy and scripts.

Content Strategy & Creation

  • Revamp a Brand Content Strategy, which should reflect on all our digital channels.

Content Marketing

  • Creating and sharing valuable, relevant content to attract and engage a target audience.
  • Develop, manage, and execute a monthly content calendar for all brand channels, including the website, blog, and social media.
  • Write and edit engaging website content, blog posts, and articles that align with brand voice and marketing objectives.
  • Craft compelling social media captions, video scripts (for short-form and long-form content), and email copy.

Social Media & Video

  • Ideate and create content for social media platforms (e.g., Instagram, YouTube, LinkedIn), including posts, stories, and video scripts.
  • Stay up-to-date with social media trends, local culture, and PR moments to inform content strategy.

SEO & PR Writing

  • Apply SEO best practices to all written content to improve search engine rankings.
  • Write press releases, pitches, and other PR materials to secure media coverage and build brand awareness.

Performance & Optimization

  • Monitor and analyze content performance using analytics tools to identify trends and opportunities for improvement.
  • Optimize content strategy based on performance data to increase reach, engagement, and conversions.
  • Track and report on key performance indicators (KPIs) to demonstrate the impact of content efforts.

Engagement Rate On Social Media

  • High engagement across platforms (likes, shares, comments, saves).
  • Performance bench marked against previous campaigns and industry standards.

AI Marketing

  • Utilizing artificial intelligence to personalize marketing messages, automate tasks, and optimize the content of different types of marketing campaigns.

Performance Review & Optimization

  • Regular use of analytics and performance data to optimize content strategy.
  • Demonstrable improvement in content performance (reach, engagement, shares).

Requirements

  • Proven experience as a Content Writer, Copywriter, or similar role.
  • A strong portfolio of published content, including website copy, blog posts, and social media examples.
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.
  • Solid understanding of SEO principles and content marketing best practices.
  • Experience with social media platforms and content management systems.
  • Ability to work independently and manage multiple projects with tight deadlines.
  • Excellent communication and collaboration skills.
  • Experience with video production and on-camera presenting. (Optional but a plus)

Benefits
What We Offer:

  • Market Competitive salary
  • Fuel Allowance
  • Door to Door Transportation for Female staff
  • Monetary benefits include Eid Bonuses, Performance Bonuses, EOBI Pension plan, Paid leave compensation, Loans & Advance salary.
  • Medical benefits: Family healthcare Including maternity, Family OPD reimbursable, Maternal/Paternal leaves.
  • In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility.

Other Information

  • Shift: Night
  • Timings: 10:00 pm to 7:00 am
  • Location: PECHS Block 06, Shahrah e Faisal, Karachi.
  • Days: Monday to Friday
  • Employment Type: Full-time

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