Assistant Brand Manager
1 day ago
About the Role
We are looking for an Assistant Brand Manager – Consumer Division to support brand strategy execution, enhance consumer engagement, and ensure effective in-market implementation of marketing plans and campaigns.
Location: DHA, Phase 7, Karachi
Requirements
- Qualification: Bachelor's degree in Marketing (Master's preferred)
- Experience: 2–3 years in Advertising, Consumer Marketing, or Brand Management
- Skills: Strong understanding of ATL & BTL marketing, market research, digital and social media strategy, and vendor management
- Excellent coordination, analytical, and communication skills
Key Responsibilities
- Support the Brand Manager in executing marketing and promotional strategies across all channels
- Conduct regular market visits to assess product visibility, pricing, and competitor activities
- Gather and report market intelligence and consumer insights
- Coordinate with agencies for BTL activations, POS rollouts, and promotional campaigns
- Assist in brand communication, digital marketing, and social media management
- Monitor campaign effectiveness and prepare performance reports
- Collaborate with sales and trade teams for smooth in-market execution
- Contribute to product innovation, packaging, and new launches
Job Type: Full-time
Pay: Rs130, Rs150,000.00 per month
Work Location: On the road
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