SEO Content Writer

5 days ago

Lahore, Punjab, Pakistan JSA Global Communications Full time 400,000 - 600,000 per year

Job Overview

We are looking for a talented
SEO Content Writer specializing in the fashion niche
to join our creative team. The ideal candidate must have strong writing skills, excellent knowledge of SEO best practices, and a deep understanding of fashion trends. You will be responsible for creating high-quality, engaging, and optimized content that drives traffic, improves search visibility, and strengthens our brand presence.

Key Responsibilities

  • Research and write
    SEO-optimized blog posts, product descriptions, category pages, and landing pages
    related to fashion.
  • Create fashion-focused content that aligns with brand tone, target audience, and seasonal trends.
  • Optimize on-page SEO elements including
    meta titles, meta descriptions, headers, and keyword placement
    .
  • Write compelling product descriptions highlighting fabric details, fit, design features, and benefits.
  • Update and improve existing content to boost ranking and topical authority.
  • Collaborate with the marketing and design teams to align content with campaigns and product launches.
  • Monitor content performance using Google Analytics, Search Console, and SEO tools.
  • Ensure all content follows
    brand guidelines, accuracy, clarity, and originality
    .
  • Stay updated with the latest
    fashion trends, SEO guidelines, and industry best practices
    .

Required Skills & Qualifications

  • Proven experience as an
    SEO Content Writer
    , preferably in the
    fashion industry
    .
  • Strong understanding of SEO principles and content optimization.
  • Excellent writing, editing, and storytelling skills with fashion-focused creativity.
  • Ability to write for different fashion categories such as clothing, accessories, footwear, luxury wear, streetwear, and seasonal collections.
  • Knowledge of keyword research tools and on-page SEO techniques.
  • Ability to meet deadlines and manage multiple content projects.
  • Basic understanding of e-commerce platforms, especially content requirements for product listings.
  • Strong research skills and the ability to turn industry trends into engaging content.
  • Familiarity with fashion terminology, styling concepts, and consumer behavior.

Preferred Skills

  • Experience writing for fashion e-commerce brands or online boutiques.
  • Knowledge of schema markup, link building basics, and content clustering.
  • Understanding of fashion photography, lookbooks, and visual styling references.
  • Hands-on experience with CMS platforms (WordPress, Shopify, Wix).

Requirements

  • Bachelor's degree in
    English, Fashion Marketing, Journalism, Communication
    , or a related field.
  • 1–3 years of experience in SEO content writing, preferably in fashion.
  • Strong portfolio showcasing relevant writing samples.
  • Ability to work independently and as part of a collaborative content team.

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